Our Story

Hand-printed since 2004

A small studio in New Jersey.

Pamela Cassidy in her studio

Pamela Cassidy Designs began in 2004 with a simple passion: beautiful, hand-painted art that brings joy to everyday moments. What started as a personal creative pursuit grew into a beloved line of hand-printed linens, totes, and stationery enjoyed by homes across the country.

Every design begins with Pamela's original watercolor artwork — romantic florals, playful animals, seasonal scenes — each one painted by hand before being carefully printed onto our products.

We believe in quality over quantity, artistry over assembly lines, and the magic of a beautifully made gift.

Our studio is proudly women-owned and operated. We hand-print every item right here in the USA. Available wholesale through Faire or our wholesale order form; retail through Etsy. Custom orders welcome.

What We Believe

Handcrafted

Every piece begins with original hand-painted artwork. There are no shortcuts to beautiful.

Made in the USA

Hand-printed in our New Jersey studio. We stand behind every product we make.

Women-Owned

A small, passionate team with big creative dreams and bigger attention to detail.